Formula 1, inside out

Read the race.
Beyond the lap.

Original engineering and strategy stories built from research, telemetry and purpose-made 3D scenes.

A studio render of the Lateral Grip number 12 Formula racing car

01 / Research02 / Engineering03 / Telemetry

The brief

Understand the decisions that change a Grand Prix.

Lateral Grip is for curious fans who want more than a result. We make the invisible visible: airflow, grip, energy, mechanical choices and race strategy.

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Three questions.
Three visual answers.

Why F1 drivers avoid some kerbs

The shortest line is not always the fastest. See what a kerb strike asks of the suspension and floor.

F1 braking: half the speed, 75% less energy

Follow the energy into brake heat, aerodynamic drag and hybrid recovery.

Why an F1 cylinder fires every other turn

Look inside a four-stroke engine through intake, compression, power and exhaust.

Built frame by frame

A research lab with a race camera.

Nothing starts as stock footage. The explanation, geometry, motion, graphics and final edit are developed as one system.

01
Find the question
Every story begins with one decision a fan can see on track: the undercut, a braking trace, a differential at work, or why a driver avoids a kerb.
02
Research the real thing
We pin the explanation to the correct season, car, circuit and rule set. Uncertain dimensions stay labelled as estimates, not facts.
03
Build the mechanism
Cars, components and circuits are modelled as connected systems, then surfaced with materials that behave like paint, carbon, rubber and asphalt.
04
Turn data into motion
Telemetry drives the line, speed, throttle and brake graphics. The camera follows the argument, not just the car.
05
Review the actual film
Native frames and encoded playback are checked together. Every release carries visible improvements into the next one.